We believe that auction is the fairest method of sale for both the vendor and the purchaser as it offers total transparency to all parties. As a purchaser, when you are at an auction you can see who else is interested and gauge the level of desire in the room. You are the cash unconditional buyers, all in one place. There’s no mystery, no fear of ‘I wonder if they’ll put in a bigger offer than us.’ You can see it take place in real time and make an informed purchasing decision. As a seller, a successful auction is all about getting the right combination of buyers in the room on Auction Day. If you are lucky enough to have two or three prospective buyers who are loving your property, as a seller you can achieve a premium price for your property, and have buyers who are very happy with the result. 

Top five advantages of selling via auction

1. Transparency. Everybody knows the terms and conditions of sale before they start, and bidders or their representatives are on site during the auction bidding in the open.”
2. Your terms. An auction means you set the terms and conditions of sale, mitigating the chances of any surprises at settlement.
3. Cash-in-hand buyers. Marketing with no fixed price broadens the pool of cash-in-hand buyers who will look at your property.
4. You have a fixed, relatively short marketing period. In this time your Harcourts sales consultant can gauge the level of interest in your property and what prospective buyers might be prepared to pay.
5. Compels decision-making. The auction itself generates a sense of urgency and competition, which brings buyers to a decision.

Other Methods of Selling Your Home